“We have been hit hard by the market turmoil. Revenues are down 60 to 70 per cent compared to all-time-high, according to market analysts,” said Norbye at Sørlandets Oil and Offshore Conference Tuesday.
“Continuous cost improvement is our main strategy. Cost will decide if onshore or offshore wins. And cost will decide which company wins. Furthermore we will deliver world-class drilling lifecycle services, we will pursue niche market opportunities, and we will expand new services,” said Norbye.
MHWirth has a digital focus and works closely with customers to develop new products and services.
“We are on the move, from hardware to software. Our vision for smart maintenance is to be able to oversee performance of all our equipment online, and to be able to detect that there is something wrong with a mud pump on a rig on the other side of the world. We are not quite there yet, but it is where we are going,” said Norbye.