A true story.
One that raises the big question: “How on earth?!”
AI is changing how customers find, evaluate, and choose businesses. This means that simply being visible in search engines is no longer enough; we must also be understood, cited, and selected by both humans and AI.
On 27 October, GCE NODE, Knowit, and Fædrelandsvennen invite you to a breakfast meeting that connects AI, the customer journey, and organizational strength.
The meeting features Henrik Ebbesen from Geelmuyden Kiese, one of the Nordic region’s most compelling voices on practical AI adoption and digital transformation. He explores what it actually takes to create value, rather than just increasing efficiency.
“I heard Henrik speak during Arendalsuka, and it was perhaps the best AI presentation I’ve ever heard. That’s why we’re delighted to have booked him for this breakfast meeting, so that more people in Southern Norway can hear him speak,” says Arnt Aske, Director of Strategic Business Development at Knowit.
He believes the answer to the Canada-Otechos mystery isn’t all that mysterious.
“Small technology companies can compete with larger players by making their technical proximity to the customer’s problem visible. The engineers’ strength lies not in advertising jargon, but in precision, experience, and credible choices. The optimization engines will yield more relevant answers, and that comes from the engineers,” says Aske.
“GCE NODE-companies are full of skilled engineers. Now, it is a matter of giving them the insights and tools they need to harness the opportunities offered by artificial intelligence. This will be crucial for future innovation and value creation,” says Knut Mjåland, CEO of GCE NODE.
